Virgin Media has today strengthened its commitment to the League of Ireland and to the future of women’s football with the announcement of a new partnership with the Bohemian FC women’s team.
For the 2026 and 2027 seasons, Virgin Media becomes the principal sponsor of the Bohemian FC women’s team, with the Virgin Media logo proudly featured on the front of the home jersey.
Building on Virgin Media’s League of Ireland coverage since 2023, the sponsorship reflects a move from telling the stories of the game to actively supporting the players, clubs, and communities driving it forward.
The Bohs women’s team have competed in the top tier of Irish football since 2020. In 2025, the squad reached their first-ever FAI Cup final, narrowly losing 3-2 to Athlone Town in an exciting contest that showcased the growing strength and quality of women’s football in Ireland. They also reached the final of the All-Island Cup.
Emer McCarthy, Director of Brand and Marketing at Virgin Media, said: “As a challenger brand, Virgin has always believed in backing ambition and elevating voices that deserve to be heard. The League of Ireland’s women’s game embodies that challenger spirit – full of resilience, passion, and an unshakeable drive to go further. Just as our broadband keeps communities connected and powered for progress, this partnership allows us to extend that support beyond the screen and onto the pitch. We’re incredibly proud to stand behind Bohemians Women’s First Team and the growth of women’s football in Ireland. This partnership reflects our belief that there is no such thing as ‘second best’ – especially for women forging their own path in Irish sport.”
At today’s launch, Bohemians vice-captain Fiona Donnelly spoke about the significance of the partnership: “This is more than a sponsorship, it’s recognition. It acknowledges the work happening across the women’s setup at Bohemians and gives us the support to push our standards even higher. Virgin Media already plays a huge role in bringing Irish football into homes around the country, so having their backing on the pitch too means a lot to the entire squad.”
Daniel Lambert, Chief Commercial Officer, Bohemian FC, added: “We are immensely proud of the continued growth of our women’s team, we once again had the highest average league attendances in 2025 and made it to two cup finals – a first for the team. We hope to go one better in 2026 and bring the first trophy back for the team. To have Virgin Media commit to the team and the club for this partnership is a testament to their overall commitment to Irish football. Virgin Media’s coverage of the Irish game allows young kids across Ireland to connect with their heroes. At Bohs, we have over 50 youth teams, both boys and girls, and their heroes play at Dalymount Park where Virgin will now be visible as a key club partner.”
The new Bohemians home jersey featuring the Virgin Media logo will be available from the Bohemians Club Store. In recent years, the club has seen exceptional growth in merchandise demand, driven by innovative jersey collaborations with artists including Fontaines D.C., Oasis and Kneecap. These shirts have become a key component of the clubs income and strategy and have also raised over €1,000,000 for charitable causes since 2020. Bohemians now ship jerseys to supporters in more than 50 countries worldwide.
About Virgin Media
Virgin Media Ireland is the leading connected entertainment and broadcast business in Ireland. Every day, we deliver millions of connections for people across Ireland, with multi award-winning services including superfast broadband, TV, mobile and home phone. Our Virgin Media Business division provides the fastest broadband speeds and connectivity solutions for entrepreneurs, businesses and the public sector
Virgin Media Television, our broadcast division, is Ireland’s number one commercial public service broadcaster, offering four free-to-air channels: Virgin Media One, Virgin Media Two, Virgin Media Three, Virgin Media Four, as well as Virgin Media Play, our state-of-the-art streaming service. We are committed to offering programming that truly reflects the diversity and creativity of Irish society, and invest significantly in home-produced content, including news, current affairs and drama, as well as offering the best in international programming. Virgin Media More, a platform exclusive channel for Virgin TV customers, offers the very best of first look premium content, including ground-breaking Irish and international drama, documentaries and sport. Our advertising sales agency, Virgin Media Solutions, creates unique and innovative campaigns for our business and for third party clients across the UK and Ireland.
Virgin Media Ireland is part of Liberty Global, one of the world’s leading converged video, broadband and communications companies with operations in seven European countries. Liberty Global is a founding member of the European Green Digital Coalition and is included in the prestigious Dow Jones Sustainability World Index. Our inclusion in these prestigious indices for the ninth year running attests to our long-standing commitment to the importance of sustainability and ensuring that we are Straight Up corporate citizens as well as responsible stewards of the environment across the markets in which we operate.
The power of connectivity to deliver positive, meaningful change to people’s lives through delivering on our purpose of building connections that really matter has never been more important, and we are proud to play our part in bringing our customers, clients, viewers and colleagues Together.
For further information please visit: www.virginmedia.ie
